Addison Rae net worth stands at about $25 million in 2026, according to Celebrity Net Worth. That number would have sounded absurd in the summer of 2019, when a Louisiana teenager started posting dance clips to TikTok between college classes. Seven years later she has a Grammy nomination for Best New Artist, a top-five album and a Coachella main-stage set behind her.
Plenty of creators got rich fast. Very few managed to turn app fame into credibility. That shift is the real story behind her money, and it explains why Addison Rae net worth is built very differently today than it was during the lockdown TikTok boom.
Addison Rae Quick Facts
| Detail | Information |
|---|---|
| Full name | Addison Rae Easterling |
| Date of birth | 6 October 2000 |
| Age | 25 (turns 26 in October 2026) |
| Birthplace | Lafayette, Louisiana, United States |
| Parents | Sheri Easterling and Monty Lopez |
| Known for | TikTok, “Diet Pepsi,” the album Addison, He’s All That |
| TikTok followers | More than 88 million (May 2026) |
| Record label | Columbia Records |
| Estimated net worth | $25 million |
From LSU Dorm to TikTok’s Top Earner
Addison Rae Easterling was born on 6 October 2000 in Lafayette, Louisiana. She grew up doing competitive dance and enrolled at Louisiana State University to study broadcast journalism. She joined TikTok in July 2019, and within months she had more than a million followers. By the end of that fall semester, college had lost the argument.
She briefly joined the Hype House collective in December 2019 and signed with talent agency WME in January 2020. That signing mattered. It moved her from a creator who took whatever sponsorships came in to one whose deals were negotiated like those of a young actor or pop star.
The money arrived almost at once. In August 2020, Forbes named her TikTok’s highest-earning star, with about $5 million in yearly income from sponsored posts and brand work. She was 19.
Addison Rae Net Worth Timeline: Earnings by Year
Her income has come in waves. The creator boom paid the early bills, business experiments came next, and music now carries the brand. Here is how Addison Rae net worth most likely grew, combining reported earnings with our own estimates.
| Year | Reported earnings or milestone | Estimated net worth |
|---|---|---|
| 2019 | Joins TikTok in July, first brand offers | Under $500,000 |
| 2020 | Forbes: about $5 million earned, No. 1 on TikTok | About $6 million |
| 2021 | Forbes: about $8.5 million; Netflix film, Item Beauty launch | About $15 million |
| 2023 | AR EP, Thanksgiving film, Item Beauty wound down | About $18 million |
| 2025 | Album Addison debuts at No. 4, first headline tour | About $22 million |
| 2026 | Grammy nomination, Coachella main stage, Super Bowl LX ad | About $25 million |
The 2021 figure comes from the Forbes list of top-earning TikTok stars published in January 2022, which placed her third behind Charli and Dixie D’Amelio. Other outlets have rounded that year up to $9 million.
The Brand Deals That Built Addison Rae Net Worth
Few creators have signed as many household names. Over the years she has worked with American Eagle, Hollister, Reebok and L’Oréal, each a deal worth far more than a one-off sponsored clip. She also launched a podcast with her mother, Mama Knows Best, on Spotify in July 2020.
Later partnerships leaned more toward fashion credibility. In August 2025 she teamed up with Lucky Brand on a low-rise denim line, and the collaboration expanded in March 2026. She has also appeared in two Super Bowl commercials: Nerds Gummy Clusters during Super Bowl LVIII, and an Uber Eats spot alongside Bradley Cooper and Matthew McConaughey for Super Bowl LX in February 2026.
National Super Bowl ads with A-list co-stars do not come cheap, and they signal where her fee now sits. Advertisers are paying for a pop star, not a TikTok dancer, and that premium is a big part of why Addison Rae net worth kept rising even after she posted less online.
Item Beauty: A Business Lesson
Not every venture worked. In 2021 she launched Item Beauty, a cosmetics and skincare line where she held the title of Chief Innovation Officer. A fragrance line, Addison Rae Fragrance, followed the same year with alcohol-free scents, and in 2022 she created a “Berry Pop” flavor with Alani Nu energy drinks.
Item Beauty was discontinued in 2023. Celebrity beauty is a crowded field, and a brand built on a single creator’s momentum struggles when that creator’s focus moves elsewhere. Any equity she held likely lost most of its value, which is one reason her fortune today is closer to $25 million than the eye-popping numbers some fan sites claim.
Netflix, Movies and TV Roles
Hollywood came calling early. She signed a multi-picture deal with Netflix, and her first lead role arrived in He’s All That in August 2021. Reviews were rough, but the film was a streaming hit and proved she could headline.
She played Gaby in Eli Roth’s slasher Thanksgiving in 2023, then guest-starred as Evelyn Hartley in two episodes of Netflix’s Monster: The Ed Gein Story in 2025. Next up is Animal Friends, a live-action and animated road comedy with Ryan Reynolds and Aubrey Plaza, scheduled for 22 January 2027. Acting is not her main earner, yet each role keeps her fee rising for brands that want mainstream reach.
How Music Changed Addison Rae Net Worth
Her first single, “Obsessed,” in March 2021 was widely mocked. The AR EP in August 2023 barely registered. Then she signed with Columbia Records in 2024 and released “Diet Pepsi” that August. The song reached No. 54 on the Billboard Hot 100, went platinum in the US, UK and Australia, and changed how critics talked about her.
The album Addison followed on 6 June 2025 and debuted at No. 4 on the Billboard 200 with 48,500 equivalent units, including 23,000 pure sales. The Washington Post and The Fader both named it the best album of 2025, and The Guardian called her its Artist of the Year. “Fame Is a Gun” also went platinum.
| Release | Date | Result |
|---|---|---|
| Obsessed (single) | March 2021 | Viral, poorly reviewed |
| AR (EP) | 18 August 2023 | No. 19 on Heatseekers Albums |
| Diet Pepsi (single) | August 2024 | No. 54 on Hot 100, platinum |
| Addison (album) | 6 June 2025 | No. 4 on Billboard 200, gold |
The Addison Tour ran from August to November 2025 across Europe, North America and Australia, and she opened for Lana Del Rey at Wembley Stadium in July 2025. At the 2026 Grammys she was nominated for Best New Artist and performed “Fame Is a Gun,” a moment E! News covered as she talked about the misconceptions people still have about her.
What Addison Rae Did in 2026
This has been her busiest year as a musician. She played a Spotify Best New Artist party in January, the Grammys in February and several Lollapalooza dates in South America in March. In April she played the Coachella main stage, bringing out Maddie Ziegler and Olivia Rodrigo, and made a surprise appearance with Madonna in West Hollywood.
Also in April 2026, she filed a copyright claim against the US Department of Homeland Security after “Diet Pepsi” was used in an ICE recruitment video. The move fit a pattern: she has publicly supported Planned Parenthood, trans rights campaigns and protests against ICE. Her purple Grammys outfit also went on display at the Grammy Museum.
Home, Relationships and Giving
Celebrity Net Worth reports that she bought a six-bedroom home of about 6,400 square feet in Tarzana, California, for roughly $3 million, complete with an infinity pool. Real estate like that is a meaningful slice of Addison Rae net worth, since Los Angeles property has held its value well.
Her love life has drawn nearly as much attention as her career. She dated fellow creator Bryce Hall from October 2020 into 2021, then spent four years with music producer Omer Fedi, from June 2021 until October 2025. She has since stepped back from social media and says she values her privacy.
On the giving side, she won $1 million in a Mario Tennis Aces celebrity tournament and donated the full prize to No Kid Hungry. She also joined an American Cancer Society campaign in January 2022.
Addison Rae vs Other Creators
Among internet-born stars, she sits near the top. Streamer Kai Cenat has built a larger fortune through Twitch and his own brand, but his money stays tied to live streaming. Newer influencers such as Alyssa McKay are still earning mostly from platform payouts and sponsorships.
Her advantage is diversification. Addison Rae net worth now rests on music royalties, touring, film and premium brand deals at the same time, so she no longer depends on any single app’s algorithm.
Where Addison Rae Net Worth Could Go Next
Three things will decide the next chapter. The first is a second album. Pop careers that survive the follow-up record tend to compound, because each hit adds to a catalog that keeps paying streaming and publishing royalties for years. A strong sophomore release would push her touring from theaters toward arenas, and that is where the biggest checks are written.
The second is film. Animal Friends puts her in a studio comedy next to Ryan Reynolds, a very different league from a Netflix teen remake. If the movie lands, her acting fee should climb with it, and that would add a steady new layer to Addison Rae net worth.
The third is ownership. Her early money came from promoting other companies’ products. The smartest creators eventually build equity, whether in a label imprint, a fashion line or a stake in a consumer brand. After the Item Beauty experience she will likely be more careful, but a well-chosen ownership deal could lift Addison Rae net worth far more than another round of sponsored posts ever could.
Frequently Asked Questions
What is Addison Rae net worth in 2026?
Celebrity Net Worth estimates Addison Rae net worth at $25 million in 2026, built on TikTok sponsorships, music, film roles and brand partnerships.
How old is Addison Rae?
She was born on 6 October 2000 in Lafayette, Louisiana, so she is 25 and turns 26 in October 2026.
Does Addison Rae have a boyfriend?
Her four-year relationship with producer Omer Fedi ended in October 2025. She has not publicly confirmed a new partner and keeps her private life largely offline.
How much did Addison Rae make on TikTok?
Forbes estimated about $5 million in 2020 and about $8.5 million in 2021, making her one of the platform’s top three earners in both years.
Was Addison Rae nominated for a Grammy?
Yes. She was nominated for Best New Artist at the 2026 Grammy Awards and performed “Fame Is a Gun” during the ceremony.
What happened to Item Beauty?
Item Beauty launched in 2021 with Addison as Chief Innovation Officer and was discontinued in 2023.
Addison Rae Net Worth: The Bottom Line
Addison Rae net worth sits around $25 million in 2026. The first millions came from TikTok sponsorships, the Netflix deal widened her reach, and a failed beauty brand taught expensive lessons. The last two years have been different: “Diet Pepsi,” a critically loved album, a Grammy nod and Coachella turned her into a genuine pop star.
That matters for the future. Music catalogs pay for decades, and with Animal Friends arriving in January 2027 and brands paying pop-star rates, Addison Rae net worth has more room to grow now than at any point since her TikTok peak.
